La Marinera Es Bien Peruana

Branding, Book Design,
Web Design, Photography

Thesis Project
Parsons The New School for Design
2019, New York

LAD 2019 Winner
Latin American Design Awards
Student Branding Category

Music has a central role in human culture, having existed and connected people since before language developed. The Marinera is a blend of Spanish, Moorish, Andean and Gypsy rhythmic influences that has become one of the most traditional Peruvian dances and an authentic result of the “mestizaje” brought by the Spanish Conquest. This project is a historical and visual representation of the complexity of one strand of this cultural heritage. It seeks to value and maintain this cultural tradition relevant while asking the bigger question of how culture is formed, evolved and shaped by time, emigration, and place. 


A visual code inspired by the musical base pattern of the Peruvian cajón printed on the postal stamps completes the circle in the project by sending the marinera around the world and contributing to the cultural flow.

The Peruvian cajón is one of the main instruments of the Marinera, and the base pattern works similarly to Queen’s We Will Rock You drum beat to recognizing the marinera.

The visual code also unlocks an interactive and informational website accessible to anyone.

The pastiche approach relates to the process of different cultural elements coming together through the years. It predominately uses red for the Peruvian flag and graphic juxtapositions and transparencies to explore the blending of cultures and people — concluding that the lives of people from all over the world are much more intertwined than what we might initially think and everything carries a little bit of everywhere.

The complete package includes

post stamps,  post cards with original photography, collages created using geographical, topographical, and road map shapes, printed on silk handkerchiefs like the ones used in the dance, a vinyl disc and a booklet with its cultural tracing.  

Exploration on Peruvian
De Paso Horse Movements 

The Peruvian horse participating in the Marinera dance has a very specific natural way of walking, supporting the rythm of the marinera cajón. They lift both feet from the same side rather than alternating like other horses. Taking a deep look into their very specific gait, their leg movements where traced and visually explored, translating it into a possible typographical treatment. This exploration is further shown on the book.    

Some other photos taken for the project

Marinera show by DPaso Mamacona, Pachacamac.

Latin American Design Awards
Lima, Peru
February 2020