Farah Architecture Studio

[ Branding]

Parsons The New School for Design
2018, New York

Mission Statement
Branding for a family architecture studio. The design was inspired by both Peruvian and Arab culture, alluding to the Family’s ancestry, merging both Arabic and Peruvian elements.

Logo Construction
Farah means joy in arabic, so I interpreted the word joy in arabic scripture using the straight angles and positions of the "chacana", the inca’s more sacred and iconic symbol. The style is very simple and bauhaus inspired as my family is very practical with everything, they're definitely more inclined to numbers and logic and I wanted to show that through the design.